Keep the fire lit

Hope is not
a strategy.

In ultra-marathons, 40% of DNFs come from the gut — not the legs. Plan every calorie, every gram of sodium, every checkpoint.

"I just wing my nutrition on race day and it works out every time."
— No one. Ever.
"Bonked at km 120 but it's fine, I didn't need a strategy anyway."
— Every DNF, probably.
"My gut training plan? Hoping for the best."
— 40% of DNFs, explained.
"I'll figure out my sodium intake during the race. How hard can it be?"
— Famous last words, km 85.
"I trained 6 months for this race but spent 0 minutes on my nutrition plan."
— Most ultra runners, unfortunately.
About us

Two meanings.
One mission.

Blaze means two things, and this app needed both. It's the fire — the fuel you burn hour after hour to keep moving when everything tells you to stop. And it's the blaze on the trail: the painted mark that tells you you're still on the right line when the path disappears. Energy and direction. That's the whole sport — and it's the whole idea here.

I didn't come to the mountains as an athlete. I came after a diagnosis — multiple sclerosis — that turned moving my own body into something I could no longer take for granted. Running became the way I answered back, one kilometer at a time, and I learned fast that out there you run on exactly what you feed yourself: get the fuel wrong and the fire goes out, no matter how much heart you're carrying.

I got obsessed with nutrition because for me it was never optional — it was the line between finishing and stopping. Blaze is what I wish I'd had on day one: a plan to keep the fire lit, checkpoint after checkpoint, so nobody has to learn it the hard way. It isn't a concept. It's built, and it's here.

— Gio, founder of Blaze
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